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96. Five-Dollar Pizza

Champlin, Minnesota

It’s uncommon when a company so unabashedly exposes their corporate strategy for all the world to poke, puncture and dissect, but deceit of any kind is seemingly the abhorrence of $5 Pizza. No, this place pretty much screams out—by using their name alone—their product, marketing plan, and customer base with such an elegant succinctness. This off-brand midwest-based chain of a dozen restaurants has even spawned an upscale competitor, $6 Pizza, although I’m certain the similarities probably end with nomenclature. You know what else is uncommon? When you bring home several varieties of pizzas to feed a large crowd, and you overshoot by more than one pizza. Here’s the typical timestamp of party pizza: 1) the initial feasting frenzy; 2) everyone going in for seconds, with the guys possibly trying thirds; 3) the less discerning party-goers picking away like Sicilian ravens with their carrion for the duration; and 4) the host boxing up the remaining slice or two. This scientifically-tested formula pretty much goes out the window with $5 Pizza—it’s only phase 1, and maybe a hint of phases 2-3 lumped together. And definitely no keeping the leftovers.

But alas, method pizza is not true love. Sidenote: since the original post in 2020, Five-Dollar Pizza has been absorbed by The 5-8 Club, renowned for their claim as the inventor/perfector of the Jucy Lucy burger—a beloved Twin Cities icon of lowbrow cuisine.